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AppLogic Networks Unveils 2025 Global Internet Phenomena Report: Key Insights into Internet Traffic Trends

Live sporting events drive new traffic peaks, while new encryption technologies complicate network management

PLANO, Texas -- (BUSINESS WIRE) --

AppLogic Networks (formerly Sandvine) is proud to announce the release of the 2025 Global Internet Phenomena Report (GIPR), an annual analysis that delivers in-depth insights into global internet traffic patterns and the applications driving that traffic.

Building on over a decade of research, this year's report utilizes the company’s innovative AppLogic product, allowing for unmatched coverage in identifying, categorizing, and measuring applications and application content across diverse networks worldwide. AppLogic employs machine learning and AI-powered analysis to accurately categorize applications, including encrypted traffic, ensuring a granular understanding of internet usage trends.

The GIPR's focus on application usage extends beyond overall traffic volume, providing a detailed examination of which applications are consuming the most bandwidth and potentially affecting network performance.

Key Topics in the 2025 Report Include:

• The Variable Nature of      Application Popularity: While video remains the largest application      category by volume, with users downloading an average 5.6GB per day,      specific content types and applications are rapidly changing, highlighting      the need for operators to adapt their strategies.

• The Rise of AI Assistants:      Although AI assistants have not yet reached significant volume (only 7% of      households in Fixed networks and 4% of mobile users), their rapidly      growing popularity signals a potential future demand that operators must      prepare for strategically. And, the tools of choice are evolving quickly,      with variability seen across Gemini, Chat GPT, and Copilot across quarters      in 2024.

• The Pervasiveness of Ad      Analytics: Often regarded as "the most popular app no one knows      about," advertising analytics are ubiquitous – with 93% of all Fixed      network subscribers and 76% of all Mobile network subscribers – and their      cumulative traffic must be closely monitored and optimized.

• The Evolution of      Encryption Technologies: As encryption technologies advance, operators      must invest in better classification methods to maintain service quality.

• The Game-Changing Impact      of Live Streaming: The top ten traffic days in 2024 all coincided with      a live streaming sporting event—either the NFL (#s 1-5, 7-10), or      Netflix’s Paul vs. Tyson special (#6). Live sports events generate traffic      peaks that can exceed normal usage by 30-40%, necessitating advanced      planning by operators to manage these fluctuations without compromising      user experience.

"In an increasingly dark internet age, service providers need to understand the applications that are driving internet usage and how to effectively manage their networks,” said Mark Driedger, CEO of AppLogic Networks. “Our data, in the GIPR and across our suite of software tools, empowers network operators to improve capacity planning, enhance service quality, and identify emerging market opportunities.”

“The GIPR presents a valuable resource for service providers, equipping them with the data necessary to optimize network capacity, address service quality challenges, and adapt to emerging trends,” continued Driedger. “By providing this report free to the industry, AppLogic Networks fosters an environment where service providers can better tailor their services to meet customer demands.”

To download a copy of AppLogic Networks’ 2025 Global Internet Phenomena Report, please visit AppLogic Networks website.

About AppLogic Networks

AppLogic Networks is on a mission to revolutionize network observability while serving as a champion of digital human rights. The company provides AI-powered application and network intelligence software solutions that help network operators analyze, optimize, and monetize their networks with contextual insights and real-time metrics—ultimately enabling the delivery of high-quality online experiences. AppLogic Networks is based in the US, with associates located in democracies around the globe.